Engine

~40 min / week

The machine that runs the week.

Four steps from a voice memo to a published piece with captions scheduled and the newsletter blurb filed. AB is the taste editor and the final approver; the engine handles velocity.

Human judgment at the right moments, not at every step.

Step 1 · File a brief

Pillar

Subject

Angle

Tone

Lines or quotes to include

Audience

Length

Step 2 · Hand to Claude

You are drafting for the Lit Collective media network.

VOICE
- Direct, taste-driven, specific over generic.
- Confident without being arrogant. Always has a point of view.
- Not a listicle. No “10 reasons why.” Never generic culture-blog energy.

BRIEF
- Pillar: Film and the Creative Process
- Subject: [subject]
- Angle: [angle]
- Tone: [tone]
- Lines or quotes to include: [none]
- Primary audience: Filmmakers and brand-side creative leads
- Length: 600 words

RETURN
1. Full article draft in LC editorial voice.
2. A meta description for SEO (max 155 characters).
3. Three social captions: Instagram, TikTok, LinkedIn — written for each platform, not one caption pasted three times.
4. A newsletter blurb, 2–3 sentences, for Thursday's Brief.

Paste into Cowork with the voice-memo transcript attached. Draft back in under five minutes; review is 10–15.

This week’s pipeline

3 in flight

Brief

Voice memo pending

Culture · Aug 17

Piece 11 — headline slot, roughly nine words at this measure

AI draft

Claude via Cowork

Film · Aug 14

Piece 10 — headline slot, roughly nine words at this measure

Review

AB · 10–15 min

Sports · Aug 12

Piece 09 — headline slot, roughly nine words at this measure

Published

Live on the network

Film · Aug 7

Piece 01 — headline slot, roughly nine words at this measure

Sports · Aug 5

Piece 02 — headline slot, roughly nine words at this measure

Culture · Aug 3

Piece 03 — headline slot, roughly nine words at this measure

Cadence

2 / week

Voice-led pieces

Straight from AB's memos. No shoot, no client, no IP clearance.

1 / month

Original production

Film-first, LC-owned from the first frame. The catalog seed.

1 / week

Untitled

Thursday. The week's pieces plus three to five curated links.

Weekly calendar cost

Brief + memoAB10 min
AI draftClaude< 5 min
Editorial reviewAB10–15 min
Publish + scheduleDaniel10 min
Thursday newsletterAB15 min

Roughly 40 minutes across both pieces, plus 15 on Thursday. Three hours a week is the ceiling, not the plan.

Month one

Pieces published

8 / 12

Originals shipped

1 / 1

Issues sent

3 / 4

Subscribers

38 / 50

Month 3: 40 pieces, 250 subscribers, first sponsor inquiry. Month 6: 100 pieces, 1,000 subscribers, Mediavine in sight.

Stack

VercelHosting and deploys, straight from GitHub
Next.jsStatic pages, built for speed and SEO
SanityCMS — publish without touching code
BeehiivNewsletter, free to 2,500 subscribers
BufferSocial scheduling, three channels
OpusClipLong-form video into Reels, TikTok, Shorts
Claude via CoworkDraft, captions, newsletter assembly

New cost at launch: $0–19/month, inside the existing Vercel account.